THE SEA
SPEAKS.
LET’S LISTEN.

For many of us, the ocean exists as background noise, quietly lapping at distant shorelines. But as a brand born from the sea and inspired by the self-regenerative properties of kelp, we’re committed to listening closely to its needs—and answering its call for protection with the efforts of the La Mer Blue Heart Oceans Fund.

LA MER BLUE

HEART

With our Blue Heart initiative, we aim to give back to the ocean which has provided us with so much. Through awareness-raising programs, partnerships with inspiring environmental advocates, and charitable donations through the La Mer Blue Heart Oceans Fund, we’re committed to helping protect marine habitats across the globe in hopes of ensuring flourishing seas for generations to come.

Over 95% of La Mer’s Sea Plants are Responsibly Sourced*

*Inclusive of Sea Kelp, Marine & Seaside Plants & Seaborn Ferments, by volume purchased in FY23

IT ALL STARTS

IN THE SEA

In the pristine waters of the Pacific coast, we hand-harvest Giant Sea Kelp from just the very tops of the flowing fronds, a method that supports the sustainability of this resource. These gold-green strands hold the nutrients that, once unlocked, give Miracle Broth™ its iconic power.

 

 

LA MER

BLUE HEART

OCEANS FUND

We launched this fund to further our La Mer Blue Heart initiative by helping support the efforts of ocean conservation organizations around the world.

RESTORATIVE

OCEAN FARMING

Our support for GreenWave

GreenWave scales the regenerative ocean farming model across North America by partnering with fishermen, Indigenous groups and other under-resourced coastal communities directly affected by climate change. With a grant, we’re supporting their goal to plant one million acres of regenerative crops over the next decade.

YOUTH

EMPOWER-MENT

Our support for EarthEcho International

EarthEcho’s OceanEcho 30X30 initiative aims to build a global youth movement to protect 30% of our ocean by 2030. Key regions of focus include Argentina, Canada, Indonesia, Jamaica, Kenya, Malaysia, Philippines, Spain, and the US.

Together, we also launched the Future in the Bag campaign, working with local communities across the United States to reduce the use of plastic bags.

La Mer is proud to say that we use 100% renewable electricity in our direct operations.*

*Based on FY23 production volume. Includes onsite solar and/or a mix of renewable sources through credits and utility ​contracts.

LA MER
BLUE HEART
AMBASSADORS

We partner with leading conservationists and scientists to educate and empower the next generation of ocean advocates—and inspire action in support of protecting our seas.

PHILIPPE
COUSTEAU

A leading environmentalist, explorer, and award-winning filmmaker, Philippe focuses his conservation efforts on empowering youth around the world to build a sustainable future for our oceans.

DR. AYANA
ELIZABETH
JOHNSON

Dr. Johnson is a marine biologist, policy expert, and the founder of Urban Ocean Lab, a think tank for the future of coastal cities.