In order to sign up for Waves de La Mer, you must have a La Mer account. If you do not have an account, you can create one on our website at www.cremedelamer.co.uk/ by providing your name, email address and creating a password. By creating an account, you agree your data will be processed in accordance with our Privacy Policy available here. Once you have an account, you can join the Waves de La Mer loyalty program by signing up at http://www.cremedelamer.co.uk/loyalty-program/waves-de-la-mer and following the prompts to register. There is no cost to join Waves de La Mer.

The Waves de La Mer loyalty program is available to individuals who are legal residents of the United Kingdom and are at least 18 years old and who provide and maintain a valid email address. Employees of The Estée Lauder Companies and individuals employed by our business partners or vendors are eligible for membership for personal use only, but may be excluded from certain program benefits in our sole but reasonable discretion.

By becoming a Waves de La Mer loyalty member, you agree that you have read, understood and agree to be bound by the Program Terms & Conditions and by the terms of our Privacy Policy and by any changes or modifications we may make.

Please refer to the Waves de La Mer Loyalty Program Terms & Conditions for the full list of program terms.

Waves de La Mer is a loyalty program that rewards customers for purchasing La Mer products and participating in certain brand experiences. It is a tier-based program determined by the number of points a member has earned within a single 12-month period on eligible purchases and through qualifying activities, beginning on the date when you enrol. There are 3 tiers with associated benefits:

• Tier 1, Marine                    0 – 349 points
• Tier 2, Aquamarine          350 – 749 points
• Tier 3, Ultramarine          750 + points

When you join, you’ll automatically be placed in Tier 1, Marine, and you will be eligible for all the benefits Tier 1 members receive. Once you earn at least 350 points in your first year, you’ll be automatically moved up to Tier 2, Aquamarine. If you earn 750 points or more in your first year, you’ll qualify for Tier 3, Ultramarine.

Your status in a particular tier is good for the year in which you qualify for that tier and the following full year. After that, you’ll need to earn enough points to qualify for that tier each year. For example, if you qualify for Tier 2, Aquamarine, in your first year, you’ll maintain Aquamarine status during your second year (subject to moving to a higher tier based on points earned). But, if you earn fewer than 350 points on eligible purchases during your second year, you’ll drop back down to Tier 1, Marine status, on your second anniversary date.

The higher the tier, the better the benefits.

As a member, you earn points that determine your points benefits plus tier levels and tier benefits.

Points Benefits: At different point levels, you will be able to redeem your points for rewards that can be used in conjunction with a purchase on www.cremedelamer.co.uk/ These rewards are based on the total number of points you have accumulated in a single year as listed below. You may redeem one reward per transaction on www.cremedelamer.co.uk/. You must redeem your available points/rewards prior to your anniversary date, or the available points will expire. On your anniversary date, your points reset to zero and you start accumulating new points and earning new rewards.

• Welcome offer: £30 off £300+ order (only available one-time for new members on first purchase after enrollment. Only Valid for 30 days since enrollment.)*
• Free full-sized hero product with purchase (valid at 350 points and above.)
• Free full-sized hero product with purchase (valid at 750 points and above.)

* Dis-enrolling and re-enrolling does not qualify you for an additional use, this is exclusive one -time use. You must redeem your Welcome Offer within thirty (30) days of enrolling in the Waves de La Mer loyalty program, otherwise the offer will expire.

Tier Benefits: Certain benefits are based on tier level achieved and you are eligible for these benefits while you are in that tier regardless of the number of points you currently have. Tier benefits can only be redeemed on www.cremedelamer.co.uk/ with the exception of exclusive in-store member events and VIP events or as otherwise noted. On your anniversary date, even though your points reset to zero, your initial tier status for the year is determined by the number of points earned in the prior year of membership.

• Tier 1, Marine: 0–349 points
  • Free standard delivery and returns (to addresses in the United Kingdom, with a purchase on the Site). Orders must be placed by 3pm for next 'working day' delivery. Please allow two additional days for deliveries to Scottish Highlands, Aberdeen, Northern Ireland and other rural areas.)
  • Free gift wrap with purchase at checkout.
  • Two (2) complimentary samples with purchase at checkout.
  • Complimentary 15-minute services in store.
  • Birthday offer – Complimentary Crème De La Mer 3.5ML when you spend £65.*

• Tier 2, Aquamarine: 350- 749 points
  • All Tier 1 benefits.
  • Free Next Day Delivery twice a year when you spend £250+ on each order.
  • Birthday offer -Complimentary Crème De La Mer 7ML when you spend £125.*

• Tier 3, Ultramarine: 750 points and above
  • All Tier 1 and 2 benefits.
  • Tier 3 only gift: Treatment Lotion 15ml & The Regenerating Serum 3ml with purchase, valid once per year.)
  • Two (2) free next day delivery per year with any order.
  • Birthday offer – Complimentary Crème De La Mer 15ML & Exclusive Pouch when you spend £260.*

* Two Birthday Offers cannot be obtained during the same year, therefore, if Birthday Offer was already redeemed while in Tier 1, an upgrade to Tier 2 during the same year does not grant an additional Birthday offer.

To earn points, you must be enrolled in Waves de La Mer and be signed into your account at the time of the purchase. If you are not a member of Waves de la Mer at the time of purchase, you must enroll on www.cremedelamer.co.uk/* within the next 24 hours, using the same email address you provided at the time of the purchase, in order to be eligible to earn points on such purchase. Waves de La Mer members receive 1 point for every £1 spent on eligible purchases on www.cremedelamer.co.uk/*. Qualifying purchases include regular priced merchandise and exclude gift cards, discounts, shipping and delivery charges, and/or other excluded charges specified by us from time-to-time.

Members will not receive points or benefits from purchases made in department stores, specialty stores, airport stores and retail stores (even if owned by us) as those locations are not eligible for the Program at this time. Purchases made outside of the United Kingdom are also not eligible for Waves de La Mer.

* All points are pending until your order is despatched, at which time they are added to your account and may be redeemed for rewards. It may take up to 24-48 hours from the time your order ships for points to appear in your account.

Points will be added to your account once your order is despatched. It may take up to 24-48 hours from the time your order is despatched for points to appear in your account.

When you redeem your points for product rewards, the available points in your account will decrease based on the amount of points you redeemed.

Points are valid for one year from your Waves de La Mer anniversary date. On your anniversary date each year, your points balance resets to zero (0) and you start accumulating new points.

On your anniversary date, even though your points balance resets to zero (0), your tier status is determined by the number of points accumulated in the prior year.

This is the anniversary of the date when you enrolled in the Waves de La Mer Loyalty Program and occurs on a 12-month cycle. For example, if you joined Waves de La Mer on November 15, 2019, your anniversary date would be November 15, 2020, and every November 15 of each year thereafter.

Your anniversary date is shown in your Waves de La Mer loyalty account page.

In year one of your Waves de La Mer membership, your tier status is determined by the points you accumulate during that first year. After year one, on your anniversary date, your points balance resets to zero, and you can start earning points benefits again. While your points decrease when you redeem them for points benefits and reset to zero each year on your anniversary date, your initial tier status for the year is determined by the points you accumulated during the prior year of membership, and you are eligible for those tier benefits regardless of the number of points you have.

You can check your Waves de La Mer account status by visiting your account online at www.cremedelamer.co.uk/ where you can track your current points, tier status and available benefits. All points are pending until your order ships, at which time they are added to your account and may be redeemed for rewards.

It may take up to 24-48 hours from the time your order is despatched for points to appear in your account.

Any product that is returned or any order that is cancelled will reverse the points you received from that purchase. Your level (Marine, Aquamarine or Ultramarine) will remain the same.

If it is found that an order is obtained through fraudulent or other activity that violates the , those points and your tier status, if applicable, will also be reversed. We may also decide to terminate your account.

Your Waves de La Mer offers and rewards can be redeemed on www.cremedelamer.co.uk/ at checkout with your purchase. You will find your eligible offers and rewards (with offer codes if applicable) listed in your personal account. Details on event rewards will be provided for each event when the time comes.

Rewards can only be redeemed when making a purchase on www.cremedelamer.co.uk/ except for special online events, in-store member events, and VIP member events (as applicable). You must be logged in to your Waves de La Mer account to use your benefits.

During the month of your birthday, you can redeem your Birthday Offer on www.cremedelamer.co.uk/ by making a purchase and applying your offer at checkout. You will receive notice of your birthday offer and your offer code via email if your birthday is provided in your account profile and if you have consented to receiving Waves de La Mer loyalty email communication. Birthday offers must be redeemed within 30 days from your birthday. You must be logged into your account to redeem your birthday offer. There is a limit of one Birthday Offer per member per year and Birthday Offers cannot be transferred, delayed, exchanged or returned.

At certain points levels (350 and 750 points), you are eligible to redeem some or all of those points for a Free Full-Size product with any purchase on www.cremedelamer.co.uk/ (one redemption per purchase). Please login to your Waves de La Mer account to see the latest reward offerings and make a redemption. To redeem your points, log into your Waves de La Mer account and choose one of the eligible products on your loyalty account page and add it to your bag. If you do not redeem your available points before your anniversary date, your points will expire. Product rewards are subject to availability and cannot be exchanged or returned for points, another product or a monetary refund.

Standard Delivery on www.cremedelamer.co.uk/ is offered to Wave de la Mer Loyalty Programme customers. You must select “Standard” delivery at checkout and be logged into your Waves de La Mer account. 

Next Day Delivery on www.cremedelamer.co.uk/ is complimentary for Waves de La Mer Tier 2 (Aquamarine) members, a maximum of two (2) times per year with any £250 or more purchase. This is also complimentary for Waves de La Mer Tier 3 (Ultramarine) members, a maximum of two (2) times per year with no minimum purchase threshold. You must select “Next Day” delivery at checkout and be logged into your Waves de La Mer account.

No. Products received as a reward (e.g. free full-size products) cannot be returned or exchanged for money or any other products or points.

Yes. Points expire on your anniversary date, at which time your points balance resets to zero (0). You must redeem your available points before your anniversary date, or your eligible points benefits, and product rewards will expire.

Tier benefits are valid for as long as you are in a specific tier. If you move down a tier, your benefits change accordingly.

After year one on your anniversary date, your points balance resets to zero (0), and you can start earning points again. While your points reset each year on your anniversary date, your tier status is determined by your points earned in each prior year of membership. Your status in a particular tier is good for the year in which you qualify for that tier and the following full year. After that, you’ll need to earn enough points to qualify for that tier each year. For example, if you qualify for Tier 2 (Aquamarine), during your first year, you’ll maintain Aquamarine status during your second year. But, if you earn less than 350 points on eligible purchases during your second year, you’ll drop back down to Tier 1, Marine status on your second anniversary date.

Yes. You must log-in to your Waves de La Mer account and make a purchase within 24 months to remain an active member. Membership will expire if a member is inactive for a period of 24 months or more.

Yes. We may, in our sole discretion, cancel, modify, restrict or terminate the Waves de La Mer or any aspect or feature of this loyalty program at any time without prior notice, even though such changes may affect the points and benefits already accumulated or earned and/or the ability to redeem accumulated points and benefits.

La Mer in its sole discretion, can terminate any member for any reason including, but not limited to, any failure to comply with the Waves de La Mer Terms & Conditions and/or our website Terms & Conditions.

If you decide you no longer want to be a part of Waves de La Mer, you can opt-out by contacting Customer Service.

If you decide you no longer want to be a part of Waves de La Mer, you can opt-out by contacting Customer Service.

You can update your information by visiting your account online at www.cremedelamer.co.uk/. You have the right to access your personal information and the right to correct and/or update your personal information within your account. For more information, see the Waves de La Mer Terms & Conditions and La Mer Privacy Policy.

If you have questions related to your membership account, please contact Customer Service.

No. Neither accounts nor Waves de La Mer points and benefits may be shared or combined. Only the member paying for the products may accumulate points and benefits.

No. Points and benefits earned through Waves de La Mer have no cash value, are non-transferable, and you have no property rights in the points and benefits. Products received as a Waves de La Mer reward cannot be returned or exchanged for money or any other products or points.

Yes. We reserve the right to change, without notice, Waves de La Mer benefits, how you achieve each Waves de La Mer tier, how you earn points and how we evaluate and reward your eligible purchases and/or other Waves de La Mer activity.

Yes. We reserve the right to place limits on the number of purchases or activities that are eligible for Waves de La Mer and/or for points and benefits, in any given time period or for the duration of Waves de La Mer, and/or any combination thereof.

Yes. We reserve the right to place limits on the number or types of benefits you may receive or earn in any given tier or at any given point level, in a given time period or for the duration of Waves de La Mer, and/or any combination thereof.

You can opt out of receiving La Mer emails or Waves de La Mer Loyalty Account emails at any time by clicking on the link at the bottom of each email communication. Please see our Privacy Policy for more information on managing your email preferences. La Mer emails provide you with news on the latest looks, launches, tips, trends, offers and more. If you opt-out of Waves de La Mer Loyalty Account related emails, you will no longer receive emails regarding your Waves de La Mer status or the program benefits or rewards that may be available to you.

Still have questions? Please contact Customer Service.